Monday, February 1, 2010

Training & Resources: Invest Time To Find Free Help

Wish you could stay on top of changing tools and trends, but don't have thousands to spend to go to seminars? Invest a little time and you can find "free" help that could be just as good.

More and more free seminars are being provided by companies as "value added" to other services they provide to you. Check with your clipping service or mailing list management provider. "White papers" can be found from reputable sources who post them on the Web to attract potential customers. From social media marketing to general public relations tips and even ideas on how to "pitch" the media more effectively, chances are, it's out there.

Many times you can gather the staff around a speaker phone and computer and for an hour or two, you're at school. No travel, no hotel bills, no conference fee. Then, back to work without ever leaving your office. How efficient is that?

The knowledge is there for the taking, so become a learning sponge. It's good for you, your career development and your clients.

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