We all have that friend on Facebook that seems to spend every waking moment online updating their status. Every five seconds their profile picture pops up with some mundane information about their life. Or what about that person who asked you to be their “friend” and you haven't seen a post on their page in months? Personal Facebook pages are hit or miss, but when it comes to your company's page, there's a delicate balance. A balance you need to be very aware of.
If you can't remember the last time you updated your business page on Facebook, or even worse, have an outdated status online, you need to start paying more attention to the account, or risk losing customers and losing credibility in the world of social media.
It may seem like a simple plan: update your page regularly. But you'd be surprised how many businesses are still setting up Facebook pages without a strategic plan to follow up. If your business has a page and no plan, your reputation could be at stake.
If you're feeling a little lost, here are some tips:
Make your posts engaging. People want to interact. Give them the opportunity.
Answer questions. People are looking more and more to social media as “customer service.”
Don't let them down. Be responsive and be honest.
Posts should be unique. Make people take notice of what you have to offer.
And, most importantly, make your page fun to read.
Facebook is a great business tool if you use it correctly. While showing a return on your social media investment is still in its infancy, it's clear that the more you get your company's name out to the public, the better it is for your business.
Now that we've shared a little of our wisdom, it's time to tell everyone “What's On Our Mind.”
See you on Facebook.
Friday, January 22, 2010
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