Monday, January 24, 2011
2011 Social Media Trends
PR Newser recently reported on trends and predictions made at the The MPA Digital Social Media Conference in New York on Jan 19. Click here to read about what was shared during the event.
Monday, January 10, 2011
Recycling: It's A Good Thing
We've said it before, but it bears repeating. Don't waste a chance to get local and regional publicity out of the national publicity you get.
Recycle.
When you generate some national coverage, don't sit back and hope the world will notice. Don't bask in the glow of your triumph.
Get more mileage out of the work you've already done by recycling.
Send out a press release to your local media. Post the article on your Web site. Use an excerpt as a third party endorsement in your ads or on billboards. Send out an email alert (with the coverage attached) to your list of loyal customers, friends and employees. Tweet about it. Put it on your Facebook page. Create an “In The News” sheet for
your press kit and keep it updated with the latest and greatest excerpts from articles written about your company.
Get the most out of the national coverage you get. Recycle.
Recycle.
When you generate some national coverage, don't sit back and hope the world will notice. Don't bask in the glow of your triumph.
Get more mileage out of the work you've already done by recycling.
Send out a press release to your local media. Post the article on your Web site. Use an excerpt as a third party endorsement in your ads or on billboards. Send out an email alert (with the coverage attached) to your list of loyal customers, friends and employees. Tweet about it. Put it on your Facebook page. Create an “In The News” sheet for
your press kit and keep it updated with the latest and greatest excerpts from articles written about your company.
Get the most out of the national coverage you get. Recycle.
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