Social Media Tips & Techniques

Here's a look at how one company used social media to recharge an established brand. It should help cast some light on a new way of looking at an old name. Check it out.

Google Declares War On Content Farms

On the web, content continues to be king and that's good news for PR pros who are (usually) skilled writers and packagers of content. But during the battle for high search rankings, content farms have sprung up, undermining the search process with low quality content that is peppered with tactics to increase search visibility.

Now Google has declared war.