Anyone who works in journalism or with journalists should find this interview interesting as it explores lots of issues that the news media and pros in the PR business have been discussing for a couple of years.
As more and more reporters and editors are laid off or furloughed (USA Today announced another one-week furlough for 1500 employees today), everyone in the business is struggling to define a new business model that will keep their newspaper, magazine or TV station afloat. Invest 30 minutes to listen to this NPR interview and your next stop might be the book store to pick up a copy of the book to learn more.
Friday, February 12, 2010
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