Wednesday, May 4, 2011

Three Reasons Traditional Media Needs To Die

How's that for a provocative headline?

For years, journalists on seminar panels have advised PR pros not to follow up. In fact, some even arrogantly add "if I'm interested, I'll call you." It was good to be king (in their view).

Experienced PR pros know that advice has always been self-serving nonsense.

We've ignored it, finessed it and engendered great relationships that have served both our clients and journalists well.

Today, more than ever, PR pros and the media need to play nice.

Check out this blog post. We think it will resonate with many PR pros out there. It did with us.

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