Let's Communicate Please!

The channels of communication keep getting more and more clogged. Increasingly, PR pros are more engaged in the "chase" than the communicating. The chase occurs when a client requests something (a release for example), the agency provides a draft, then hours, days and sometimes weeks go by with no response. And that's in the face of repeated phone calls and emails asking for approval, input, anything.

PR pros channel information. We meet the deadlines of media and the demands of clients. Information is our currency.

With some clients (not all), we're experiencing more and more difficulty communicating — connecting to get the simplest answers. There are more and more ways to communicate but some people are communicating the important things less.

Are you experiencing this too?