Life Gets In The Way

Sometimes life gets in the way of business. As PR pros, our brains are continuously engaged in strategizing and decision-making. We respond to many masters from clients to the media. Our world is fast-paced and demanding.

It's not often that we're forced to stop. But we stopped last week when a beloved member of our agency died unexpectedly.

Oh, the work didn't stop necessarily. But we all paused and reflected upon his life and ours. Our brains went on autopilot. We still achieved our goals and tracked editorial coverage we had worked hard to secure.

But while our brains were engaged, our hearts were not in it. The energy and laughter we bring to our work — the elements that make it fun to do our jobs — were suddenly subdued.

Sometimes life gets in the way of business.