We All Need This Simple 5-Step Plan

In PR you have to keep moving. There's definitely a time for strategic planning and thinking as you lay out your game plan. But most of your days will be spent making fast (and hopefully thorough) decisions about the moves you have to make to manage your media interactions and get the results you hope for.

Marketing guru Seth Godin recently wrote about a simple five-step plan for action. While it's meant as advice for any businessperson, it's an especially good fit for PR pros.

We couldn't have said it better, so we won't even try. Here's the link to Seth's words of wisdom.