Friday, December 11, 2009

Dribble, Dribble, Dribble. . . The Worst Way To Get Your Story Out.

Oh, Tiger. It's all coming out now. Slowly. Painfully. Now we understand why you didn't step up to the plate and make a bold statement when the first scandal surfaced. Why you didn't take control of the situation at first.

But we still think you're handling it badly. Because you're not handling it all. You're not managing the information flow. You're letting the faucet drip and run . . . while you hide out in your house.

We only hope you're huddling with your PR team as well as lawyers and a marriage counselor.

We hope you're planning an intelligent strategy and setting your ego aside to do so.

And we hope you have learned some lessons not just about life, but about the press and ownership of your own image.

Wishing and asking that matters stay private will not make them so. As a public person who's made his millions in front of crowds, you should know that people want to know all about you. The good. The bad. The numbers. The reasons.

The PGA Tour won't do as some have recommended and bounce you from the Tour. You're a cash cow and they know it.

But, fasten your seat belt. Because if your PR advisors haven't told you yet, the bumpy ride you're taking now is far from over.

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