Press Kits: Are They Obsolete?

If you're thinking about moving away from having a press kit because you have a web site that provides information about your company, don't do it.

A press kit remains an invaluable tool for working with media to get that all-important editorial coverage. Even more importantly, it is a targeted tool to convey those points about your business that you want the media to cover.

At its very least, a well-structured press kit should contain an overview of your company, fact sheets about the company and its products, and a bio of you primary spokesperson.

Offer it on your web site and on CD, but don't neglect that all important paper copy. Media Relations is about helping the media, so be prepared to provide your press kit in any way that the media requests it.

After all, it's just good customer service — and the media is your customer.