A Facebook page is a great way to reach out and grow your customer base. Launch a Facebook page and you'll probably discover that your product or service has fans you never knew you had.
Here's an example: we launched a Facebook page for a small beach resort on April 20, 2009. As of May 13, 2009, 1,000 people had signed up to be friends of that resort. It was exciting to see people chatting online about how much they loved the resort and posting their plans to return there soon.
With a Facebook page, your happy customers will sell your product for you. It gives them a forum to express their thoughts about your product. And, in the event that they are unhappy with you, it gives you a public forum to respond and show what great customer service you provide.
Facebook is also a great way to alert folks to sales, events and other news. You can even make your Facebook friends feel like insiders by giving them such information first.
So get on board the social networking bandwagon and create your own forum for interacting with customers through a Facebook page. The conversation about you and your product is going on out there whether you know it or not. With a Facebook page, you'll soon learn how people view you and, armed with that knowledge, you can make product and service improvements that can generate even more enthusiasm for what you have to offer.
However, before you jump into the world of Facebook, be aware that a Facebook page is a different animal than your Web site. Unlike a Web site — which doesn't necessarily require daily care — your Facebook page will require daily monitoring and participation on your part. Facebook is only an effective business tool if you interact with your Facebook friends on a regular basis.
You must stay on top of your Facebook conversations. If you don't have the time, hire a professional to manage your page and act as the voice of your company.
Wednesday, May 13, 2009
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