When new owners took over a faded IMAX movie theater, they needed a big idea to draw positive publicity and crowds. The idea needed to connect to their business and to Myrtle Beach. It had to draw media attention and appeal to both locals and the 14 million tourists who come to Myrtle Beach each year. Solution: Drawing inspiration from the movies that would open on the theater's first day — as well as Myrtle Beach's most famous amenity, the beach — we commissioned a 100-ton, 30 foot long, 15 foot high sand sculpture of a scene from the first movie that would be shown in the new theater. Results: Local, national and regional publicity. Instant crowds and attention. 10,000 tickets sold during the theater's first three days. "Best Theater Launch Award" from the Giant Screen Cinema Association.
Monday, February 23, 2009
BIG IDEA. BIG RESULTS.
When new owners took over a faded IMAX movie theater, they needed a big idea to draw positive publicity and crowds. The idea needed to connect to their business and to Myrtle Beach. It had to draw media attention and appeal to both locals and the 14 million tourists who come to Myrtle Beach each year. Solution: Drawing inspiration from the movies that would open on the theater's first day — as well as Myrtle Beach's most famous amenity, the beach — we commissioned a 100-ton, 30 foot long, 15 foot high sand sculpture of a scene from the first movie that would be shown in the new theater. Results: Local, national and regional publicity. Instant crowds and attention. 10,000 tickets sold during the theater's first three days. "Best Theater Launch Award" from the Giant Screen Cinema Association.
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